IntoBusiness
your deep tech spinout practitioners
We are spinout practitioners
WHO WE ARE
Experienced deep tech founders
Passionate about helping great science have the opportunity it deserves in the market
Trusted by a large network of senior industry contacts and early stage investors
Experience in US, Europe, UK, globally
We will roll up our sleeves
WHAT WE WILL DO
Lead your sales effort, and later business planning and fundraising
Build a multi-year partnership with great academic founders
Behave as entrepreneurial co-founders
Be your executive chair when roles must be formalised (e.g. for fundraising)
Involve proven partners (accounting, recruitment, legal, etc.) when needed
THE DEEP TECH JOURNEY
Our approach is strategic: building towards investment
Commercial orders bring in unambiguous clarity and focus to startup execution
Orders will align startup teams, and excite and engage customers and investors
Orders are critical success factors for:
Minimising time to minimum viable product, and product market fit, and cash neutral
Maximising valuation and balance sheet strength, and hence the probability of long term success
Teo Garcia Millan, CEO, CDotBio
“Few people have contributed as much value to our venture as IntoBusiness did in helping us achieve real commercial traction”
Andrea Martelloni, CEO, HITar
"As academic founders, we're told that we need to be great at business, but we're not told how to be great at business... that is what IntoBusiness brings"
How the deep tech journey works
THE DEEP TECH JOURNEY
1 - ASSESSMENT
Confirms the spinout resources, solution and IP protection are sufficient for I2B commercialisation
2 - WORKSHOP
I2B works with the founding team to develop market facing sales messaging
Phil Clare, CEO, Queen Mary Innovation
“IntoBusiness tackles the sales challenge directly - wins deals and accelerates commercialisation”
3 - PROBLEM SOLUTION FIT
I2B navigates the market in order to find and win early adopter revenue
4 - SOLUTION CUSTOMER FIT
Deliver to, and delight, early adopters, build business plan, pre-brief investors
Prof. Joe Briscoe, CEO, AeroSolar
“IntoBusiness nailed our value proposition, opened customer doors, and AeroSolar took off”
Continued early adopter engagement brings clarity and reduced risk for investors, maximising valuation and money raised
5 - INVESTMENT
Problem Solution Fit only ends when an order is signed
PSF PROCESS
Over time, commercial validation (sales) for startups has moved from the product-market fit stage, to the minimum viable product phase, and now to the very beginning of the startup journey
Commercial orders are the ultimate validation —or, absent them, a reality check—for market need, and problem-solution fit is increasingly seen as that initial validation process
PSF precedes all startup product development, go-to-market execution, and investor relations
PSF is a specialised startup sales motion that ends only when one or more purchase orders have been obtained
The goal of PSF is to identify and align the largest and most pervasive business problem with the most advantageous solution the startup can provide, and to verify this alignment with commercial agreements
Contact Us
Interested in learning more?
For an initial discussion on your spinout journey, reach out directly: